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December 27, 2022
Come along with us to see what happened behind the scenes for the making of our Road TR11P video!
Creating the content and video to launch a bike is a big deal here at Transition Bikes. They say you only get one shot at a first impression, and oftentimes these videos, photos and stories are what people first see when we drop a new bike.
For us, the excitement of a DH bike revolves around getting together with your best buddies and searching out fun and challenging terrain. It's not the bike for long, introspective solo rides, or your daily rig for joining the local group ride, it's a bike meant to ride trails and features that really get your blood pumping. No matter what level of rider you are, the TR11 is here to help you level up, which is exactly what we all did on this Road TR11P through beautiful, British Columbia.
Drivin', bike rampin', and campin'. What more could you ask for?
We created this BTS video as a way to bring you into our experience on the most authentic level possible. Many people have the assumption that our video projects are big productions with a massive film crew to manufacture a setting, when in reality we really live it! A trip like this is by far the best way to get to know a bike, as well as each other, and we're stoked to share it with you all.
Into the vortex that is Williams Lake.
Hopefully this gets you excited to adventure with your closest pals, no matter what bike you're riding!
Cheers, and thanks for following along.